Burger King’s new “Traffic Jam Whopper” delivery app

(Image source: pixabay.com)

Burger King has tested a new program that delivers food to drivers stuck in traffic.The program was tested in Mexico City and will be expanding to Los Angeles, Sao Paulo and Shanghai. The delivery service boosted orders by 63% in the first week. During the trial, Burger King found the most congested parts of traffic and picked that as its target.

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(Story source: mobilemarketer.com)

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